Privacy Policy
UrbanOptic Privacy Policy
This Privacy Policy describes how your personal information is collected, used and shared when you visit urban-optic.com (the "Site") or make a purchase there.
PERSONAL INFORMATION COLLECTED
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Furthermore, when you
browse the Site, we collect information about the individual web pages or products you visit, the websites or search terms that brought you to the Site, and information about how you interact with the Site. We designate this information
automatically collected as "Device Information."
We collect Device Information using the following technologies:
COOKIES
Here is a list of the cookies we use. We have listed them here so that you can choose whether you want them
authorize or not.
_session_id, a unique session identifier, allows Shopify to store information about your session (referrer, landing page, and so on).
_shopify_visit, no data retained, persists for 30 minutes since the last visit. Used by the internal system for monitoring statistics of
provider of our website to record the number of visits.
_shopify_uniq, no data held, expires at midnight (depending on visitor location) the next day. Calculates the number of visits to a store by
single client.
cart, unique identifier, persists for 2 weeks, stores information related to your shopping cart.
_secure_session_id, unique session identifier
storefront_digest, unique identifier, undefined if the store has a password, it is used to know if the current visitor has access.
- "Log files" track activity on the Site and collect data such as your IP address, the type of browser you use, your
Internet service provider, your referring and exit pages, and your timestamp (date and time).
- "Web beacons," "tags," and "pixels" are electronic files that record information about how you navigate through the Site.
In addition, when you make or attempt to make a purchase through the Site, we collect certain information about you,
including your name, billing address, shipping address, payment information (including credit card numbers, email address and phone number. This information
automatically collected are referred to as "Order Information".
When we use the term "Personal Information" in this Privacy Policy, we are referring to both
Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Generally, we use the Order Information that we collect to process any orders placed through the Site (y
included to process your payment information, organize the shipment of your order and provide you with invoices and/or confirmations of
order). In addition, we use this Order Information to:
to communicate with you;
to communicate with you;
assess potential fraud or risks; and
when it corresponds to the preferences you have communicated to us, provide you with information or advertisements regarding our products or services.
We use the Device Information (in particular your IP address) that we collect to assess potential fraud or risks and,
more generally, to improve and optimize our Site (for example, by generating analyses of how our customers browse and
interact with the Site, and to evaluate the success of our advertising and marketing campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties who help us use it for the purposes described above. For example, we use Shopify to host our online store – to learn more about how Shopify uses your Personal Information, please review the
next page: https://www.shopify.fr/legal/confidentialite. We also use Google Analytics to better understand how our customers
use the Site – to learn more about how Google uses your Personal Information, please visit:
https://www.google.com/intl/fr/policies/privacy/. You can also disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a
subpoena, to a search warrant or other legal demand for information we receive, or to protect our rights.
BEHAVIORAL ADVERTISING
As stated above, we use your Personal Information to provide you with targeted advertisements or marketing messages that,
in our opinion, could interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page at the following address: #URL1
You can opt out of targeted advertising here:
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance deactivation portal at:
https://optout.aboutads.info/? c=3&lang=en.
DO NOT TRACK
Please note that we do not modify our Site’s data collection and usage practices when we detect a "Do not
follow' on your browser.
If you are a European resident, you have the right to access the personal information we hold about you and you may
request that they be corrected, updated, or deleted. If you wish to exercise this right, please contact us via the
details specified below.
Furthermore, if you are a European resident, please note that we process your information for the purpose of fulfilling our contractual obligations in respect of you (e.g. if you place an order on the Site) or to pursue our legitimate business interests listed above. Please
also note that your information will be transferred outside Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we keep your Order Information in our records unless and
until you ask us to delete them.
We may amend this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.